Strategic Communications

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In our fast-paced and information overloaded world, it’s hard to be heard. Changing people’s hearts and minds is a huge challenge when we have limited budgets and little capacity.
Equally Ours’ one day workshop will help you to:
 
- Think about how you communicate in a different way
 
- Explore and understand the evidence of what works when talking about social issues, including brand new research carried out in London
 
- Learn practical tools to help you communicate complex information, whatever your budget or experience
 
- Apply your learning to your own work
 
Training outline
 
Part 1: Strategic communications 101 
- Why is it so hard to change people’s minds about important issues?
- Introduction to framing and values-based communications
- What works and what doesn’t? 
 
Part 2: An in-depth look at the evidence on public attitudes and how organisations are changing the way they talk about social justice, equality, human rights, poverty and violence against women to deliver change. 
 
Part 3: A practical workshop to help you to change how you talk about your work.

 

23rd February 2017 9:00 AM   to   4:00 PM
21 Surrey Quays
Canada Water Library
London, SE16 7AR

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